Shop + Media licensing company
The lifestyle brand defines .shop with soft goods and .media with content licensing.
Founded as a licensing company, as well as, the initiator for a Fashion & Apparel subcategory – Resort Pop Wear.
Our mission is to create products (Apparel, Bags, Shoes, etc.) and publish content (Online, Print, etc.) signifying the lifestyle brand/category.
What is Resort Pop Wear?
Resort Pop Wear : defined as — fashion category that signifies — Style, Travel, Pop Culture, that is unique in its casual design, lightweight, breathable, yet very fashionable.
The roots are a mix of Resort Wear — Streetwear to create the fashion category known as, Resort Pop Wear.
Adventurous youth culture is the through-line in which this fashion category is unequivocally founded upon.
Resort Pop Wear design represents the fundamentals of resort wear in design and fabrics, with the fluidity of street wear in its design and functionality, that translate across youth demographics to global markets.